Who we are
Meet the team
Winning at life and business together
Founder & CEO
Hasan Bashir
An entrepreneur by DNA and a product of the digital age, Hasan is dedicated to solving real-world problems through innovative digital solutions. He leads Hastech with a passion to empower businesses and drive success in today’s fast-paced digital landscape.
COO
Abdullah
Just a coffee connoisseur who loves to start every meeting with a brew and empowering the team to reach new heights.
The heart, soul and backbone of our
success – and yours
Beyond job titles, we’re curious minds, creative thinkers, and stubborn problem-solvers.
Luqman Khan
Business Development Lead
Luqman Khan thrives on creating business strategies that people love to see succeed
Musaab Islam
Chief Technical Officer
Drives innovation through technology to ensure business success
Basit
Developer
Loves building websites and apps that people love to use
Sana
Content Strategist
Helping your brand find its unique voice by weaving incredible stories
Maryam
PPC Expert
Running great ads by morning and running marathons by night
Musa
Project Manager
The inhouse fitness fanatic pushing everyone to stay on track and stay healthy
Ali
UX/UI Designer
Designing experiences that users rave about and more importantly, baking sweet treats for the office
Aaizah
Influencer Coordinator
Part-time influencer coordinator and part-time influencer herself
Habiba
Trend Analyst
A chess master planning her next move and yours
Maaz
Email Marketing Expert
The specialist at making even emails feel like a meaningful conversation
Zoha
Video Producer
A movie buff who’s always quoting lines when she’s not producing amazing content
Haroon Ahmed
Lead Design & Animation
A foodie at heart who knows the recipe for serving brilliant designs
Your FAQs answered
Great answers require great questions. Here are a few examples of those.
Q: What metrics should I track to measure the success of my digital marketing campaigns?
A: Key metrics to track include conversion rate, cost per acquisition (CPA), return on investment (ROI), click-through rate (CTR), engagement rates on social media, organic traffic, and customer lifetime value (CLV). These indicators provide insights into the effectiveness and efficiency of your campaigns.
Q: How can SEO improve my website’s ranking on search engines?
A: SEO improves your website's ranking by optimizing content, structure, and backlinks. Techniques include keyword optimization, enhancing site speed, creating high-quality content, ensuring mobile-friendliness, and securing backlinks from reputable sites. Regular audits and updates also play a crucial role.
Q: What’s the difference between organic and paid social media strategies?
A: Organic social media relies on creating and sharing content without paid promotion, aiming to build a community and engage with followers. Paid social media involves using advertising to reach a broader audience, targeting specific demographics, interests, or behaviors to drive immediate results like traffic or sales.
Q: How does content marketing drive traffic and leads?
A: Content marketing drives traffic and leads by creating valuable, relevant content that attracts and engages your target audience. Effective content can improve SEO, build brand authority, nurture relationships, and guide prospects through the buyer’s journey, ultimately converting them into customers.
Q: How do PPC ads differ from traditional display ads?
A: PPC (Pay-Per-Click) ads charge advertisers only when a user clicks on the ad, often appearing in search results or specific networks. Display ads are visual banners that appear on websites, charging based on impressions or clicks. PPC is generally more intent-driven, while display ads are more about brand awareness.
Q: What is a marketing funnel, and why is it important?
A: A marketing funnel is a model that represents the customer journey from awareness to purchase. It includes stages like awareness, interest, consideration, and conversion. Understanding the funnel helps in creating targeted content and campaigns that guide prospects through each stage, improving conversion rates.
Q: How can I use data analytics to improve my digital marketing efforts?
A: Data analytics helps improve digital marketing by providing insights into customer behavior, campaign performance, and ROI. By analyzing data from various sources (e.g., website traffic, social media metrics, and ad performance), you can identify trends, optimize campaigns, personalize content, and make data-driven decisions.
Q: What role does A/B testing play in optimizing my marketing campaigns?
A: A/B testing involves comparing two versions of a campaign element (e.g., email, landing page, ad) to determine which performs better. This technique helps identify the most effective strategies for engagement and conversion, allowing you to optimize campaigns based on real user responses.
Q: How does retargeting work, and why should I use it?
A: Retargeting works by displaying ads to users who have previously visited your website or engaged with your content but didn’t convert. It uses cookies to track these visitors and shows them relevant ads across various platforms, increasing the chances of conversion by keeping your brand top of mind.
Q: What are the benefits of integrating email marketing with other digital marketing strategies?
A: Integrating email marketing with other strategies, like social media and content marketing, enhances communication consistency and campaign effectiveness. It allows for personalized engagement, nurturing leads through tailored messages, and amplifying content reach, thereby driving conversions and fostering customer loyalty.
